Coltin Handrahan spent 14 years running Stay Golden Custom as a non-technical founder, paying monthly for software that never quite fit and working around systems he couldn't change.

In December he started building his own tools, and has since cut thousands in recurring subscriptions and rebuilt the workflows slowing down his sales and production teams. He'll cover what he built, what he stopped paying for, what broke along the way, and where hiring someone still beats building it yourself!